top of page

Stories that Sell: Lifestyle Campaigns

Writer's picture: Perla DiazPerla Diaz

Updated: 3 days ago

Sunscreen isn’t just for summer, it’s an everyday essential. But how do you show that to your audience in a way that feels natural, engaging, and real?


That’s where lifestyle campaigns change the game. Instead of relying on predictable seasonal imagery, you have the power to challenge expectations and create visuals that resonate with your audience’s actual lives.


For this campaign, we reimagined the way sunscreen is typically marketed. Rather than a sun-soaked summer backdrop, we took it to the ocean during the colder months. The result? A fresh, unexpected narrative: your skin needs care year-round.




Creative Freedom to Break Barriers


Your brand has the opportunity to go beyond the obvious. You don’t have to stick to the usual formulas—like showing sunscreen only in the summer. A lifestyle campaign positions your product in everyday moments, making it feel second nature to your audience.


This shoot wasn’t just about showcasing a product; it was about telling a story of year-round self-care. And that’s what makes a brand stick—when customers can see themselves in it.



Relatability Over Perfection


People connect with what feels real. Instead of a perfectly staged studio shot, imagine your product in an experience that mirrors your customer’s life.


In California, people are at the beach 365 days a year. Sunscreen isn’t seasonal—it’s a staple. When you place your product in a real-life setting, you don’t have to tell people it’s important; they just get it.


Think of how sunscreen is an automatic grab in the summer. This campaign took that habit and reinforced it in winter. It’s not about reminding people to buy—it’s about showing them how seamlessly it fits into their world. And when they feel seen, they engage.




Behind the Scenes


Every strong lifestyle campaign starts with intention, strategy, and a clear vision. It’s not just about capturing a product—it’s about capturing an emotion, a feeling, a moment that makes someone say, this is me.


For this shoot, we cast Michal as the model—fiery, spunky, and effortlessly down-to-earth—because she embodied the story we were telling. The winter beach day, the cold plunge, sunscreen in hand... it wasn’t just a concept, it was a reflection of real life.


Stylist Natalia Forsey leaned into soft winter textures and pale tones, while Carolina Benita kept hair and makeup effortless. Every detail, from wardrobe to lighting, played a role in creating a story that felt natural, not forced. And that’s what makes an audience connect.



Why Lifestyle Campaigns Speak to the Ideal Customer


Today’s consumers don’t want to be sold to. They want a brand that understands them, reflects their lifestyle, and earns their trust.


That trust comes from showing up in authentic ways. A lifestyle campaign does exactly that—placing your product in real, everyday moments so it feels accessible, personal, and human.

The goal isn’t just visibility. It’s connection.





Key Takeaways for Your Next Lifestyle Campaign

Break free from the norm. Challenge the seasonal and demographic expectations of skincare ads.

  • Don’t just shoot in summer! Show your product working year-round.

  • Get personal. Show your product in real moments. Let consumers see how it fits into their lives, whether they’re lounging on a beach or bundled up under a scarf.

  • Embrace raw confidence. People want to see the beauty in imperfections. Don’t hide what makes us human.



In Conclusion..

A great lifestyle campaign isn’t just about aesthetics—it’s about building trust and loyalty by creating moments that feel real.


When your audience sees themselves in your brand, they don’t just pay attention—they connect. And connection leads to conversion.


So, how will you tell your brand’s next story?



Woman enjoying the winter months by the beach, holding sunscreen as part of a lifestyle campaign emphasizing year-round skincare.

14 views0 comments

Recent Posts

See All

Comments


bottom of page