Perla grew up in a small beach community in New Jersey and earned her psychology degree with a minor in entrepreneurship from Florida State University.

 

Although she was always known as the "artsy girl" or with "the girl with the camera at the party," Perla’s creativity truly blossomed in college when she launched an online shop. This pivotal experience ignited her passion for a career that allows her to live authentically through her creative expression.

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Six months after graduation, Perla relocated to Los Angeles, where she expanded her creative skillset into digital marketing, website design, production, influencer marketing, creative direction, and social media management. Since then, she has collaborated with iconic brands like Jafra Cosmetics, Nike, HOKA, Playboy, Champion, Variety, Atlantic Records, and Interscope Records, creating visuals featured in national and global campaigns, billboards, album covers, streaming platforms, editorials, and across digital and print media.

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What sets Perla apart is her ability to tell powerful stories through imagery. Inspired by the unique narrative of her subjects and amplified by the messages and goals of any brand project, she creates work that resonates emotionally and connects deeply with viewers. She gravitates toward deep, bold hues to evoke mood and invite the audience into an immersive experience. Perla's perspective is one that captures authentic confidence—not just a surface-level expression, but a deep and genuine reflection of her subject's inner strength.

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Her “secret sauce” lies in her empathy, allowing her to create space for the viewers, subject, and brand to truly feel seen. She creates mood boards and collaborates through multiple rounds of revisions, ensuring that every detail aligns with the client’s vision. Perla’s ability to read the room—whether it’s adjusting the energy on set, knowing when someone needs a break, or sensing when a shift is needed—ensures a harmonious creative process and a final product that exceeds expectations.

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Perla’s work blends bold artistry with emotional depth, balancing editorial and lifestyle aesthetics that feel authentic to both brand and subject. She takes a personal spin on trends, encouraging her subjects and clients to look inward and create their own versions, rather than simply following what’s popular. Her aim is to spark introspection and encourage others to discover their true creative purpose, using their own light to shine in a chaotic world.

 

Looking ahead, Perla envisions an abundant future in fashion photography with goals to build a family. When not behind the camera, Perla enjoys spending time with family, friends, pets, and nature, nurturing her home and plants. She is committed to her journey of self-discovery and emotional healing, always striving to grow both as an artist and as a person-- for one is intertwined with the other.